{"id":15368,"date":"2026-02-27T18:23:34","date_gmt":"2026-02-27T17:23:34","guid":{"rendered":"https:\/\/philippeboulanger.com\/?page_id=15368"},"modified":"2026-04-28T20:30:44","modified_gmt":"2026-04-28T19:30:44","slug":"au-dela-des-attentes","status":"publish","type":"page","link":"https:\/\/philippeboulanger.com\/fr\/au-dela-des-attentes\/","title":{"rendered":"Bien au del\u00e0 des attentes"},"content":{"rendered":"\t\t
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Bien au del\u00e0 des attentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Chacune des interventions de Philippe est personnalis\u00e9e avec un contenu qui entre en r\u00e9sonnance avec les messages de l’organisateur de l’\u00e9v\u00e9nement. C’est la raison pour laquelle le brief est critique pour le succ\u00e8s de l’\u00e9v\u00e9nement.<\/p>\n

Mais ce n’est pas tout…<\/p>\n

Vous trouverez ici des exemples de vid\u00e9os r\u00e9alis\u00e9es par Philippe pour des keynotes sp\u00e9cifiques, soit sous forme de teasers, soit sous forme d’introductions sur sc\u00e8ne. Aucune de ces vid\u00e9os n’a \u00e9t\u00e9 demand\u00e9e par les prospects ou les clients, elles ont \u00e9t\u00e9 une surprise tr\u00e8s appr\u00e9ci\u00e9e !<\/p>\n

Ce faisant, Philippe respecte un des mod\u00e8les que vous trouverez dans son livre (chapitre 4), le mod\u00e8le Kano. Ce mod\u00e8le vise a cr\u00e9er l’enchantement.<\/p>\n

Entamez une conversation avec Philippe<\/a> pour d\u00e9couvrir comment il peut cr\u00e9er un moment inoubliable pour le public de votre \u00e9v\u00e9nement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GRAL GIE (France) – Intro<\/h2>\n

Pour un GIE dans la distribution alimentaire pour les professionnels (restaurants, collectivit\u00e9s…), Philippe a r\u00e9alis\u00e9 une vid\u00e9o o\u00f9 il se met en sc\u00e8ne sous la forme de chefs miniatures.<\/p>

La vid\u00e9o est accompagn\u00e9e d’une chanson sp\u00e9cialement cr\u00e9\u00e9e pour l’\u00e9v\u00e9nement.<\/p>\n

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PTC – Detroit (USA) – Teaser<\/h2>\n

Pour cet \u00e9v\u00e9nement pr\u00e9vu \u00e0 Detroit, dans le Automobile Hall of Fame, Philippe ne disposait que d’une seule photo du PDG, Neil Barua, et d’une photo du si\u00e8ge social de PTC \u00e0 Boston.<\/p>\n

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Neil Barua, CEO of PTC<\/figcaption>\n<\/figure>\n

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Compte tenu du contexte des activit\u00e9s de PTC pour l’industrie automobile, Philippe a d\u00e9cid\u00e9 de cr\u00e9er un teaser mettant en sc\u00e8ne Neil Barua et lui-m\u00eame, avec des personnages et des voitures embl\u00e9matiques du cin\u00e9ma am\u00e9ricain. Les reconna\u00eetrez-vous ? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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HARVARD (USA) – Teaser<\/h2>

Pour cet \u00e9v\u00e9nement organis\u00e9 par le Harvard Club de Sarasota, Philippe a cr\u00e9\u00e9 un teaser invitant les membres \u00e0 se rendre \u00e0 un endroit pr\u00e9cis, le Pier 22.<\/p>

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MOSS (France) – Introduction sur sc\u00e8ne<\/h2>\n

Cet \u00e9v\u00e9nement s’est d\u00e9roul\u00e9 \u00e0 la Tour Montparnasse, \u00e0 Paris, au dernier \u00e9tage, juste avant la fermeture de la tour pour plusieurs ann\u00e9es de r\u00e9novation.<\/p>\n

Philippe a \u00e9t\u00e9 pr\u00e9sent\u00e9 par un ma\u00eetre de c\u00e9r\u00e9monie, puis la vid\u00e9o a \u00e9t\u00e9 diffus\u00e9e, et Philippe est arriv\u00e9 en courant sur sc\u00e8ne avec la m\u00eame tenue et le m\u00eame sac.<\/p>\n

Des images r\u00e9elles de Paris, de la Tour Montparnasse, de sa terrasse et de ses ascenseurs ont \u00e9t\u00e9 utilis\u00e9es pour cr\u00e9er une vid\u00e9o parfaitement r\u00e9aliste.<\/p>\n

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Kellog’s (Belgique) – Introduction sur sc\u00e8ne<\/h2>\n

L’\u00e9v\u00e9nement s’est d\u00e9roul\u00e9 \u00e0 Malines, \u00e0 l’occasion de la Journ\u00e9e de l’innovation organis\u00e9e \u00e0 l’usine Kellogg’s.<\/p>\n

Les \u00e9l\u00e9ments de langage sp\u00e9cifiques \u00e0 Kellogg’s ont \u00e9t\u00e9 int\u00e9gr\u00e9s dans cette chanson afin qu’elle soit parfaitement adapt\u00e9e au contexte de l’\u00e9v\u00e9nement.<\/p>\n

Philippe a cr\u00e9\u00e9 une vid\u00e9o \u00ab de vol \u00bb entre l’a\u00e9roport d’o\u00f9 il venait aux \u00c9tats-Unis et le lieu de l’\u00e9v\u00e9nement.<\/p>\n

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BKR International (Espagne) – Introduction sur sc\u00e8ne<\/h2>\n

Pour cet \u00e9v\u00e9nement \u00e0 l’h\u00f4tel Intercontinental de Madrid, Philippe venait des \u00c9tats-Unis.<\/span><\/p>\n

Cet \u00e9v\u00e9nement \u00e9tait une acculturation \u00e0 l’IA pour cet \u00e9v\u00e9nement international. Les d\u00e9fis sp\u00e9cifiques li\u00e9s \u00e0 l’IA pour l’association ont \u00e9t\u00e9 int\u00e9gr\u00e9s dans cette chanson unique. <\/span><\/p>\n

Philippe a cr\u00e9\u00e9 une vid\u00e9o \u00ab de vol \u00bb entre l’a\u00e9roport d’o\u00f9 il venait aux \u00c9tats-Unis et le lieu de l’\u00e9v\u00e9nement.<\/span><\/p>\n

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Tuc Rail (Belgique) – Introduction sur sc\u00e8ne<\/h2>\n

Pour cet \u00e9v\u00e9nement au Mus\u00e9e du Train \u00e0 Bruxelles, Philippe venait des \u00c9tats-Unis.<\/span><\/p>\n

L’\u00e9v\u00e9nement portait sur l’innovation et l’avenir des infrastructures ferroviaires.<\/span><\/p>\n

Philippe a cr\u00e9\u00e9 une vid\u00e9o \u00ab de vol \u00bb entre l’a\u00e9roport d’o\u00f9 il venait aux \u00c9tats-Unis et le lieu de l’\u00e9v\u00e9nement.<\/span><\/p>\n

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Bien au del\u00e0 des attentes Chacune des interventions de Philippe est personnalis\u00e9e avec un contenu qui entre en r\u00e9sonnance avec les messages de l’organisateur de l’\u00e9v\u00e9nement. C’est la raison pour laquelle le brief est critique pour le succ\u00e8s de l’\u00e9v\u00e9nement. Mais ce n’est pas tout… Vous trouverez ici des exemples de vid\u00e9os r\u00e9alis\u00e9es par Philippe […]<\/p>\n","protected":false},"author":4,"featured_media":14951,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15368","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBien au del\u00e0 des attentes - Philippe Boulanger<\/title>\n<meta name=\"description\" content=\"En savoir plus sur les cr\u00e9ations vid\u00e9o de Philippe qui d\u00e9passent les attentes et apportent de l'originalit\u00e9 \u00e0 vos \u00e9v\u00e9nements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/philippeboulanger.com\/fr\/au-dela-des-attentes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bien au del\u00e0 des attentes\" \/>\n<meta property=\"og:description\" content=\"En savoir plus sur les cr\u00e9ations vid\u00e9o de Philippe qui d\u00e9passent les attentes et apportent de l'originalit\u00e9 \u00e0 vos \u00e9v\u00e9nements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/philippeboulanger.com\/fr\/au-dela-des-attentes\/\" \/>\n<meta property=\"og:site_name\" content=\"Philippe Boulanger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/philippe.boulanger.official\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T19:30:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/philippeboulanger.com\/wp-content\/uploads\/2025\/12\/122724-PICZ-PORTRAITS-3354-scaled.webp?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Ph_Boulanger\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/philippeboulanger.com\\\/fr\\\/au-dela-des-attentes\\\/\",\"url\":\"https:\\\/\\\/philippeboulanger.com\\\/fr\\\/au-dela-des-attentes\\\/\",\"name\":\"Bien au del\u00e0 des attentes - 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