{"id":15514,"date":"2026-03-06T07:15:00","date_gmt":"2026-03-06T06:15:00","guid":{"rendered":"https:\/\/philippeboulanger.com\/?p=15514"},"modified":"2026-07-29T17:33:53","modified_gmt":"2026-07-29T16:33:53","slug":"kelly-boesch-lartiste-qui-a-gagne-cest-celui-qui-met-en-scene","status":"publish","type":"post","link":"https:\/\/philippeboulanger.com\/fr\/kelly-boesch-lartiste-qui-a-gagne-cest-celui-qui-met-en-scene\/","title":{"rendered":"Kelly Boesch, l\u2019artiste qui a gagn\u00e9, c&rsquo;est celui qui met en sc\u00e8ne"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Quand une \u201cmachine infernale\u201d entre dans un studio, l\u2019industrie a deux r\u00e9flexes : paniquer\u2026 ou banaliser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paniquer : \u201c\u00e7a va remplacer les artistes\u201d.<br>Banaliser : \u201cc\u2019est juste un outil, tout le monde peut le faire\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le cas Kelly Boesch est int\u00e9ressant parce qu\u2019il d\u00e9monte les deux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle n\u2019a pas \u201csurf\u00e9\u201d sur l\u2019IA comme une mode. Elle a transport\u00e9 une comp\u00e9tence rare \u2014 la grammaire cin\u00e9ma \u2014 dans un nouveau m\u00e9dium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans une interview, elle raconte avoir pass\u00e9 <strong>17 ans chez IMAX<\/strong> en production et marketing, et explique que cette p\u00e9riode lui a appris \u00e0 penser \u201ccinematic\u201d et \u00e0 travailler la composition et la couleur comme un langage (ProVideo Coalition). Sur son site, elle se pr\u00e9sente comme une cr\u00e9atrice qui m\u00e9lange une expertise de design issue d\u2019IMAX et une pratique d\u2019artiste (Kelly Boesch AI Art).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La diff\u00e9rence est l\u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beaucoup de gens g\u00e9n\u00e8rent.<\/li>\n\n\n\n<li>Elle <strong>met en sc\u00e8ne<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Et c\u2019est pr\u00e9cis\u00e9ment ce que l\u2019IA ne donne pas \u201ctoute seule\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-1-le-malentendu-croire-que-l-avantage-c-est-l-outil\" class=\"wp-block-heading\">1) Le malentendu : croire que l\u2019avantage, c\u2019est l\u2019outil<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, Midjourney est puissant (Midjourney).<br>Oui, Runway a industrialis\u00e9 des workflows vid\u00e9o (Runway).<br>Oui, Pika rend l\u2019animation plus accessible (Pika).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais l\u2019histoire des outils cr\u00e9atifs est toujours la m\u00eame : l\u2019acc\u00e8s se d\u00e9mocratise\u2026 et la valeur migre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quand tout le monde a acc\u00e8s \u00e0 la cam\u00e9ra, la valeur ne va plus \u00e0 \u201ccelui qui a une cam\u00e9ra\u201d.<br>Elle va \u00e0 celui qui sait :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cadrer,<\/li>\n\n\n\n<li>\u00e9clairer,<\/li>\n\n\n\n<li>diriger,<\/li>\n\n\n\n<li>monter,<\/li>\n\n\n\n<li>rythmer,<\/li>\n\n\n\n<li>cr\u00e9er une intention.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019IA acc\u00e9l\u00e8re exactement ce d\u00e9placement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9sultat : l\u2019avantage comp\u00e9titif ne se situe pas dans \u201cle meilleur outil\u201d, mais dans <strong>la meilleure grammaire<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-2-le-vrai-pivot-passer-d-executer-a-raconter\" class=\"wp-block-heading\">2) Le vrai pivot : passer d\u2019\u201cex\u00e9cuter\u201d \u00e0 \u201craconter\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans son process, Kelly Boesch d\u00e9crit une logique tr\u00e8s \u201ccin\u00e9ma\u201d :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Construire une image h\u00e9ro<\/strong> (un plan qui porte l\u2019intention) avec Midjourney (ProVideo Coalition).<\/li>\n\n\n\n<li>Privil\u00e9gier des workflows <strong>Image-to-Video<\/strong> pour garder le contr\u00f4le stylistique (ProVideo Coalition).<\/li>\n\n\n\n<li>Assembler et raconter au montage \u2014 elle cite explicitement l\u2019importance d\u2019un outil de montage pour transformer des clips en histoire (ProVideo Coalition).<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ce d\u00e9tail est essentiel : si vous n\u2019avez pas l\u2019\u0153il du montage, vous aurez une succession de jolies choses. Pas un r\u00e9cit. Pas une \u00e9motion tenue. Pas une progression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est l\u00e0 que la fronti\u00e8re bouge : l\u2019IA prend une partie de l\u2019ex\u00e9cution, et l\u2019artiste remonte d\u2019un \u00e9tage dans la cha\u00eene de valeur.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Surreal AI Official Music Video - Quiet Rebellion - Kelly Boesch | 4K\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UkpVoYYfX8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-3-tout-le-monde-prompt-l-erreur-de-niveau\" class=\"wp-block-heading\">3) \u201cTout le monde prompt\u201d : l\u2019erreur de niveau<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, beaucoup s\u2019arr\u00eatent au prompt comme s\u2019il s\u2019agissait du m\u00e9tier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais un prompt n\u2019est pas une intention.<br>Un prompt n\u2019est pas une mise en sc\u00e8ne.<br>Un prompt n\u2019est pas un montage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame Midjourney insiste sur l\u2019id\u00e9e de guider un r\u00e9sultat \u00e0 partir d\u2019images de r\u00e9f\u00e9rence \u2014 autrement dit : travailler avec des contraintes visuelles, pas seulement des mots (Midjourney).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et c\u00f4t\u00e9 vid\u00e9o, les plateformes investissent dans le contr\u00f4le (coh\u00e9rence, continuit\u00e9, direction). Les progr\u00e8s sur la coh\u00e9rence des personnages et des sc\u00e8nes sont devenus un sujet central dans la g\u00e9n\u00e9ration vid\u00e9o (The Verge).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traduction op\u00e9rationnelle : le march\u00e9 r\u00e9compense ceux qui savent diriger.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-4-ce-que-vous-devez-copier-sans-copier-son-style\" class=\"wp-block-heading\">4) Ce que vous devez copier (sans copier son style)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n\u2019avez pas besoin d\u2019\u00eatre artiste.<br>Vous avez besoin d\u2019identifier votre <strong>comp\u00e9tence pr\u00e9-IA<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parce que l\u2019IA est un amplificateur : elle grossit votre force\u2026 ou votre faiblesse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici une grille simple :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. Votre grammaire<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cin\u00e9ma : cadrage, montage, rythme, intention.<\/li>\n\n\n\n<li>Design : hi\u00e9rarchie visuelle, contraste, coh\u00e9rence.<\/li>\n\n\n\n<li>Strat\u00e9gie : segmentation, narration, proposition de valeur.<\/li>\n\n\n\n<li>P\u00e9dagogie : progression, analogies, exemples, mise en pratique.<\/li>\n\n\n\n<li>Vente : objection, preuve, s\u00e9quence, closing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B. Votre unit\u00e9 de production<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avant : vous produisiez 1 \u201cunit\u00e9\u201d par semaine.<\/li>\n\n\n\n<li>Avec l\u2019IA : vous pouvez en produire 10.<\/li>\n\n\n\n<li>Question : est-ce que ces 10 unit\u00e9s sont <strong>10x plus coh\u00e9rentes<\/strong>\u2026 ou juste <strong>10x plus bruyantes<\/strong> ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C. Votre goulot<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce qui limite n\u2019est plus \u201cfaire\u201d.<\/li>\n\n\n\n<li>Ce qui limite devient : <strong>choisir<\/strong>, <strong>diriger<\/strong>, <strong>\u00e9diter<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est exactement le sujet que je d\u00e9veloppe dans <strong>mon livre, chapitre 5<\/strong> : l\u2019outil n\u2019a de valeur que s\u2019il sert un objectif, et la diff\u00e9rence se fait dans la discipline d\u2019usage (mon livre, chapitre 5).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16547\" class=\"elementor elementor-16547\" data-elementor-post-type=\"rs_elements\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e23d49d e-grid e-con-boxed e-con e-parent\" data-id=\"e23d49d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e4915 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c2e4915\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rollIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/philippeboulanger.com\/fr\/#le-livre\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"196\" height=\"300\" src=\"https:\/\/philippeboulanger.com\/wp-content\/uploads\/2025\/11\/phillipe-boulanger-book-fr-196x300.webp?wsr\" class=\"attachment-medium size-medium wp-image-11055\" alt=\"Philippe Boulanger - Innover ou agoniser, c&apos;est vous qui voyez !\" srcset=\"https:\/\/philippeboulanger.com\/wp-content\/uploads\/2025\/11\/phillipe-boulanger-book-fr-196x300.webp 196w, https:\/\/philippeboulanger.com\/wp-content\/uploads\/2025\/11\/phillipe-boulanger-book-fr-668x1024.webp 668w, https:\/\/philippeboulanger.com\/wp-content\/uploads\/2025\/11\/phillipe-boulanger-book-fr-768x1177.webp 768w, https:\/\/philippeboulanger.com\/wp-content\/uploads\/2025\/11\/phillipe-boulanger-book-fr-1003x1536.webp 1003w, https:\/\/philippeboulanger.com\/wp-content\/uploads\/2025\/11\/phillipe-boulanger-book-fr-1337x2048.webp 1337w, https:\/\/philippeboulanger.com\/wp-content\/uploads\/2025\/11\/phillipe-boulanger-book-fr.webp 1400w\" sizes=\"(max-width: 196px) 100vw, 196px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee54e18 e-con-full e-flex e-con e-child\" data-id=\"ee54e18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8918db1 elementor-widget elementor-widget-text-editor\" data-id=\"8918db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f21a7 balance accent-checks elementor-widget elementor-widget-text-editor elementor-motion-effects-parent\" style=\"--flex-wrap: initial; --justify-content: initial; --align-items: initial; --align-content: initial; --gap: initial; --flex-basis: initial; --flex-grow: initial; --flex-shrink: initial; --order: initial; --align-self: initial; align-self: auto; flex: 0 1 auto; order: 0; place-content: normal; align-items: normal; flex-flow: row; gap: 21px; --widgets-spacing: 1em 1em; --widgets-spacing-row: 1em; --widgets-spacing-column: 1em; --swiper-theme-color: #000; --swiper-navigation-size: 44px; --swiper-pagination-bullet-size: 6px; --swiper-pagination-bullet-horizontal-gap: 6px; --kit-widget-spacing: 0px; text-align: center; font-size: clamp(18px, 1.5vw, 21px); max-width: 100%;\" data-id=\"45f21a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:25}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container elementor-motion-effects-element\" style=\"transition: background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s, transform 0.4s; transform-origin: 50% 50%; height: 314.931px; margin: 0em; opacity: 1; will-change: opacity;\"><p>Ce livre s\u2019adresse aux PDG, aux dirigeants et aux innovateurs pr\u00eats \u00e0 tout remettre en question et \u00e0 cr\u00e9er une croissance exponentielle.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7ab5d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ca7ab5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/philippeboulanger.com\/fr\/#le-livre\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Le Livre<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h3 id=\"h-5-le-signal-faible-l-artiste-augmente-la-culture-du-studio\" class=\"wp-block-heading\">5) Le signal faible : l\u2019artiste augmente la culture du studio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le point le plus int\u00e9ressant n\u2019est pas \u201cKelly Boesch fait des vid\u00e9os oniriques\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le point int\u00e9ressant, c\u2019est ce que cela annonce :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les studios vont recruter moins sur \u201cma\u00eetrise d\u2019un logiciel\u201d<\/li>\n\n\n\n<li>et plus sur \u201ccapacit\u00e9 \u00e0 diriger un langage\u201d :\n<ul class=\"wp-block-list\">\n<li>direction artistique,<\/li>\n\n\n\n<li>sens du r\u00e9cit,<\/li>\n\n\n\n<li>montage,<\/li>\n\n\n\n<li>rythme,<\/li>\n\n\n\n<li>intention.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est le retour de la comp\u00e9tence profonde, mais dans un pipeline nouveau.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-quelle-competence-pre-ia-allez-vous-transformer-en-arme-decisive-avec-l-ia\" class=\"wp-block-heading\">\ud83d\udc49 <strong>Quelle comp\u00e9tence \u201cpr\u00e9-IA\u201d allez-vous transformer en arme d\u00e9cisive avec l\u2019IA ?<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16412\" class=\"elementor elementor-16412\" data-elementor-post-type=\"rs_elements\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a0121 e-flex e-con-boxed e-con e-parent\" data-id=\"f9a0121\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf210a9 elementor-widget elementor-widget-n-carousel\" data-id=\"cf210a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide 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#5&quot;}],&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e1b753 e-flex e-con-boxed e-con e-child\" data-id=\"3e1b753\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;drops&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"100%\" viewBox=\"0 0 283.5 27.8\" preserveAspectRatio=\"xMidYMax slice\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0v1.4c.6.7 1.1 1.4 1.4 2 2 3.8 2.2 6.6 1.8 10.8-.3 3.3-2.4 9.4 0 12.3 1.7 2 3.7 1.4 4.6-.9 1.4-3.8-.7-8.2-.6-12 .1-3.7 3.2-5.5 6.9-4.9 4 .6 4.8 4 4.9 7.4.1 1.8-1.1 7 0 8.5.6.8 1.6 1.2 2.4.5 1.4-1.1.1-5.4.1-6.9.1-3.7.3-8.6 4.1-10.5 5-2.5 6.2 1.6 5.4 5.6-.4 1.7-1 9.2 2.9 6.3 1.5-1.1.7-3.5.5-4.9-.4-2.4-.4-4.3 1-6.5.9-1.4 2.4-3.1 4.2-3 2.4.1 2.7 2.2 4 3.7 1.5 1.8 1.8 2.2 3 .1 1.1-1.9 1.2-2.8 3.6-3.3 1.3-.3 4.8-1.4 5.9-.5 1.5 1.1.6 2.8.4 4.3-.2 1.1-.6 4 1.8 3.4 1.7-.4-.3-4.1.6-5.6 1.3-2.2 5.8-1.4 7 .5 1.3 2.1.5 5.8.1 8.1s-1.2 5-.6 7.4c1.3 5.1 4.4.9 4.3-2.4-.1-4.4-2-8.8-.5-13 .9-2.4 4.6-6.6 7.7-4.5 2.7 1.8.5 7.8.2 10.3-.2 1.7-.8 4.6.2 6.2.9 1.4 2 1.5 2.6-.3.5-1.5-.9-4.5-1-6.1-.2-1.7-.4-3.7.2-5.4 1.8-5.6 3.5 2.4 6.3.6 1.4-.9 4.3-9.4 6.1-3.1.6 2.2-1.3 7.8.7 8.9 4.2 2.3 1.5-7.1 2.2-8 3.1-4 4.7 3.8 6.1 4.1 3.1.7 2.8-7.9 8.1-4.5 1.7 1.1 2.9 3.3 3.2 5.2.4 2.2-1 4.5-.6 6.6 1 4.3 4.4 1.5 4.4-1.7 0-2.7-3-8.3 1.4-9.1 4.4-.9 7.3 3.5 7.8 6.9.3 2-1.5 10.9 1.3 11.3 4.1.6-3.2-15.7 4.8-15.8 4.7-.1 2.8 4.1 3.9 6.6 1 2.4 2.1 1 2.3-.8.3-1.9-.9-3.2 1.3-4.3 5.9-2.9 5.9 5.4 5.5 8.5-.3 2-1.7 8.4 2 8.1 6.9-.5-2.8-16.9 4.8-18.7 4.7-1.2 6.1 3.6 6.3 7.1.1 1.7-1.2 8.1.6 9.1 3.5 2 1.9-7 2-8.4.2-4 1.2-9.6 6.4-9.8 4.7-.2 3.2 4.6 2.7 7.5-.4 2.2 1.3 8.6 3.8 4.4 1.1-1.9-.3-4.1-.3-6 0-1.7.4-3.2 1.3-4.6 1-1.6 2.9-3.5 5.1-2.9 2.5.6 2.3 4.1 4.1 4.9 1.9.8 1.6-.9 2.3-2.1 1.2-2.1 2.1-2.1 4.4-2.4 1.4-.2 3.6-1.5 4.9-.5 2.3 1.7-.7 4.4.1 6.5.6 1.5 2.1 1.7 2.8.3.7-1.4-1.1-3.4-.3-4.8 1.4-2.5 6.2-1.2 7.2 1 2.3 4.8-3.3 12-.2 16.3 3 4.1 3.9-2.8 3.8-4.8-.4-4.3-2.1-8.9 0-13.1 1.3-2.5 5.9-5.7 7.9-2.4 2 3.2-1.3 9.8-.8 13.4.5 4.4 3.5 3.3 2.7-.8-.4-1.9-2.4-10 .6-11.1 3.7-1.4 2.8 7.2 6.5.4 2.2-4.1 4.9-3.1 5.2 1.2.1 1.5-.6 3.1-.4 4.6.2 1.9 1.8 3.7 3.3 1.3 1-1.6-2.6-10.4 2.9-7.3 2.6 1.5 1.6 6.5 4.8 2.7 1.3-1.5 1.7-3.6 4-3.7 2.2-.1 4 2.3 4.8 4.1 1.3 2.9-1.5 8.4.9 10.3 4.2 3.3 3-5.5 2.7-6.9-.6-3.9 1-7.2 5.5-5 4.1 2.1 4.3 7.7 4.1 11.6 0 .8-.6 9.5 2.5 5.2 1.2-1.7-.1-7.7.1-9.6.3-2.9 1.2-5.5 4.3-6.2 4.5-1 7.7 1.5 7.4 5.8-.2 3.5-1.8 7.7-.5 11.1 1 2.7 3.6 2.8 5 .2 1.6-3.1 0-8.3-.4-11.6-.4-4.2-.2-7 1.8-10.8 0 0-.1.1-.1.2-.2.4-.3.7-.4.8v.1c-.1.2-.1.2 0 0v-.1l.4-.8c0-.1.1-.1.1-.2.2-.4.5-.8.8-1.2V0H0zM282.7 3.4z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95a8253 elementor-widget elementor-widget-text-editor\" data-id=\"95a8253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un \u00e9v\u00e9nement d&rsquo;entreprise, un s\u00e9minaire, une assembl\u00e9e g\u00e9n\u00e9rale, un COMEX ou CODIR ?<\/p><p>Les interventions sur l&rsquo;innovation et l&rsquo;IA de Philippe sont innovantes, vous \u00eates pr\u00e9venus !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc4d47 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5dc4d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/philippeboulanger.com\/fr\/conferences\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Les conf\u00e9rences phares<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca26ec6 e-flex e-con-boxed e-con e-child\" data-id=\"ca26ec6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f0030 elementor-widget elementor-widget-image\" data-id=\"f2f0030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/philippeboulanger.com\/fr\/conferences\/keynote-intelligence-innovationnelle\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/philippeboulanger.com\/wp-content\/uploads\/elementor\/thumbs\/Conference-Intelligence-Innovationnelle\u00ae-FR-rs6j7afw2pnqdk9pzhhw4hmupczfvu0d879ew4y51e.webp?wsr\" title=\"Conf\u00e9rence Intelligence Innovationnelle\u00ae FR\" alt=\"Conf\u00e9rence Intelligence Innovationnelle\u00ae FR\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c64f275 e-flex e-con-boxed e-con e-child\" data-id=\"c64f275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3061c6 elementor-widget elementor-widget-image\" data-id=\"a3061c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/philippeboulanger.com\/fr\/conferences\/conference-sur-lintelligence-artificielle\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/philippeboulanger.com\/wp-content\/uploads\/elementor\/thumbs\/Conference-Intelligence-Artificielle-FR-rs6j7afw2pnqdk9pzhhw4hmupczfvu0d879ew4y51e.webp?wsr\" title=\"Conf\u00e9rence Intelligence Artificielle FR\" alt=\"Conf\u00e9rence Intelligence Artificielle FR\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6da9b9 e-flex e-con-boxed e-con e-child\" data-id=\"a6da9b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24ec00 elementor-widget elementor-widget-text-editor\" data-id=\"d24ec00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: center;\">Compl\u00e9tez une intervention en conf\u00e9rence avec des ateliers innovants et percutants.<\/span><\/p>\n<p>Les conf\u00e9rences inspirent et sensibilisent, les ateliers transforment !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0418d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ae0418d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/philippeboulanger.com\/fr\/ateliers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LES Ateliers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d75635 e-flex e-con-boxed e-con e-child\" data-id=\"6d75635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f839d23 elementor-widget elementor-widget-image\" data-id=\"f839d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/philippeboulanger.com\/fr\/ateliers\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/philippeboulanger.com\/wp-content\/uploads\/elementor\/thumbs\/Workshops-Intelligence-Innovationnelle\u00ae-FR-rs6j7afw2pnqdk9pzhhw4hmupczfvu0d879ew4y51e.webp?wsr\" title=\"Workshops Intelligence Innovationnelle\u00ae FR\" alt=\"Workshops Intelligence Innovationnelle\u00ae FR\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <h2 class=\"wp-block-heading\" id=\"h-references\">R\u00e9f\u00e9rences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">(ProVideo Coalition) = <a href=\"https:\/\/www.provideocoalition.com\/ai-tools-artist-spotlight-kelly-boesch\/\">https:\/\/www.provideocoalition.com\/ai-tools-artist-spotlight-kelly-boesch\/<\/a><br>(Kelly Boesch AI Art) = <a href=\"https:\/\/www.kellyboesch.com\/?utm_source=philippeboulanger.com\">https:\/\/www.kellyboesch.com\/<\/a><br>(Midjourney) = <a href=\"https:\/\/www.midjourney.com\/?utm_source=philippeboulanger.com\">https:\/\/www.midjourney.com\/<\/a><br>(Midjourney Docs) = <a href=\"https:\/\/docs.midjourney.com\/hc\/en-us\/articles\/32040250122381-Image-Prompts?utm_source=philippeboulanger.com\">https:\/\/docs.midjourney.com\/hc\/en-us\/articles\/32040250122381-Image-Prompts<\/a><br>(Runway) = <a href=\"https:\/\/runwayml.com\/research\/introducing-gen-3-alpha?utm_source=philippeboulanger.com\">https:\/\/runwayml.com\/research\/introducing-gen-3-alpha<\/a><br>(Pika) = <a href=\"https:\/\/pika.art\/?utm_source=philippeboulanger.com\">https:\/\/pika.art\/<\/a><br>(The Verge) = <a href=\"https:\/\/www.theverge.com\/news\/640821\/runway-gen-4-artificial-intelligence-video-generator-filmmaking?utm_source=philippeboulanger.com\">https:\/\/www.theverge.com\/news\/640821\/runway-gen-4-artificial-intelligence-video-generator-filmmaking<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand une \u201cmachine infernale\u201d entre dans un studio, l\u2019industrie a deux r\u00e9flexes : paniquer\u2026 ou banaliser. Paniquer : \u201c\u00e7a va remplacer les artistes\u201d.Banaliser : \u201cc\u2019est juste un outil, tout le monde peut le faire\u201d. Le cas Kelly Boesch est int\u00e9ressant parce qu\u2019il d\u00e9monte les deux. Elle n\u2019a pas \u201csurf\u00e9\u201d sur l\u2019IA comme une mode. Elle [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[50],"tags":[386,391,387,384,238,125,389,385,390,388,117],"class_list":["post-15514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelligence-innovationnelle","tag-cinema","tag-competences","tag-creation-de-contenu","tag-direction-artistique","tag-ia-generative","tag-intelligence-artificielle","tag-midjourney","tag-montage","tag-pika","tag-runway","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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