
Engineers Also Helped Invent Management
We have been telling the wrong story For years, companies have been described through a simplistic split. On one side, engineers and technical experts, the

We have been telling the wrong story For years, companies have been described through a simplistic split. On one side, engineers and technical experts, the

Apple may never have sold only iPhones. What Apple has really sold is a culture. That is exactly what makes the company so compelling as

AI models just sat an exam. And, symbolically, they turned in a blank page. The point isn’t to mock the models. The point is to