Viral Marketing on $50: What Blendtec Found in Its Workshop
With $50 and a workshop ritual nobody noticed anymore, Blendtec launched Will It Blend? in 2006. What this story teaches about marketing innovation, and what its numbers don’t prove.
With $50 and a workshop ritual nobody noticed anymore, Blendtec launched Will It Blend? in 2006. What this story teaches about marketing innovation, and what its numbers don’t prove.