Finding Your First Customers Online: The Airbnb Method
Three air mattresses, three strangers, $80 a night. What the Airbnb story really teaches you about finding your first customers online.
Three air mattresses, three strangers, $80 a night. What the Airbnb story really teaches you about finding your first customers online.
With $50 and a workshop ritual nobody noticed anymore, Blendtec launched Will It Blend? in 2006. What this story teaches about marketing innovation, and what its numbers don’t prove.