
Why a patent doesn’t guarantee market success
More than 4,400 mousetrap patents, and almost no success. From the Segway to the Betamax, why a legal monopoly never guarantees a market, and what a leader must check before filing.

More than 4,400 mousetrap patents, and almost no success. From the Segway to the Betamax, why a legal monopoly never guarantees a market, and what a leader must check before filing.

The code ships. The law coughs. Yesterday, having an idea was enough. Then you had to know how to code. Today, sometimes all it takes

When Taylor Swift protects her digital double Taylor Swift is no longer protecting only songs, albums, tours, logos, or slogans. She has moved the issue

Europe’s obsession with patents as a marker of innovation is profoundly misguided. The real tragedy lies in confusing invention with execution; patents are mere legal protections, not indicators of market success. As businesses cling to obsolete metrics, they neglect the gritty truth: true innovation demands transformation, not just titles.