The Robot Costs Too Much
For the past two years, a lazy equation has been circulating in executive committees, tech conferences, and consultant slide decks: AI = automation = cost
For the past two years, a lazy equation has been circulating in executive committees, tech conferences, and consultant slide decks: AI = automation = cost
When a court dismantles the perfect excuse A judge has just slapped down the great management fiction of 2026: “It’s AI, not us.” In a
A data center has learned to breathe A data center has learned to breathe. In Melbourne, Cortical Labs has opened a door many people would
When Taylor Swift protects her digital double Taylor Swift is no longer protecting only songs, albums, tours, logos, or slogans. She has moved the issue
Your bad prompt may be a management problem Have you always had good managers? I have not. I have known brilliant managers. People capable of
The paradox always starts with an oversimplified promise AI was supposed to change everything. It was supposed to accelerate teams, lighten workloads, improve decisions, increase
When an “infernal machine” enters a studio, the industry typically reacts in two predictable ways: panic… or dismissal. Panic: “Artists will be replaced.”Dismissal: “It’s just
AI models just sat an exam. And, symbolically, they turned in a blank page. The point isn’t to mock the models. The point is to
This morning, I came across a LinkedIn profile that looked flawless. Too flawless. Studio headshot. Perfect lighting. Polished skin. “Executive” framing.Crisp copy. Clean rhythm. Impeccable